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Kamis, 25 April 2013

The Leadership in Entrepreneurship


I.                   Definition of Leadership

Leadership is the process of directing the behavior of other people towards the achievement of certain goals. The direction of this case means to cause another person to act in a certain way or follow a certain direction. Successful entrepreneurs are successful leader, both of which lead some or hundreds employees. An effective leader will always find a way that was better. A leader can be said to be successful if it believes in sustainable growth, increased efficiency and the sustainable success of the company.

These traits vary in each person. The realization that yourself will determine levels of leadership ability will help efforts to make improvements. There is no best way to be a leader. Entrepreneurs are individuals who develop their own leadership style.


II.                Characteristics of a Leader

1.      Confidence
2.      Determined the steel
3.      Motivated
4.      Assertive (not fickle)
5.      Charismatic
6.      Enthusiastic
7.      Have the brave


III.             The Importance of Leadership

The superiority of  the successful entrepreneur is compared with the failed entrepreneurs depend on the dynamics and leadership effectiveness.

Entrepreneurial leadership is a fundamental element in any company. There are three (3) main elements covered in the leadership :

1.      Leadership involves other people. an entrepreneur will be successful if he succeeded in leading their employees or worker who want to work with him to advance the company.
2.      Leadership involves the planting of influence to direct subordinates.  An entrepreneur must also be able to give a good example of how to carry out the work in accordance with the commanded.
3.      Leadership concerns the distribution of power entrepreneurs have the authority to provide the majority of power to an employee or an employee appointed as the leader in a particular section.


 IV.             Leading skills
                        Skills that must be owned by a person in the lead is as follows:

1.      Technical skills
            Ability to perform tasks that are operational or technical.

2.      Human skills
Ability to cooperate with subordinates and build teamwork with humanitarian approach

3.      Conceptual skills
            Ability to draft or think and speak his mind.

V.                The Differences of Power and Leadership
                        Power in relation entrepreneurship are as follows:
      1.      Coercive power (the power to force)
With the force of power, a leader capable of commanding his men effectively.

      2.      Reward power
With numerous awards given to his subordinates, then power can be run and supported by his subordinates.

      3.      Legitimate power
  A leader accepted legal / legitimate so that he has the power
      4.      Expert power
With expertise or specialization, then the rule can be accepted and executed by his subordinates

      5.      Referent power
With reference, then one has the power to govern.


VI.             Key to Leadership Effectiveness:

1.      Leader-member relationship
Relationships relating to: the level of confidence, trust and respect for subordinates.

2.      The task structure
The level  of the work assignments are procedure

3.      Position power
The level of influence a person has a leader with regard to the variable power.


VII.          Types of Leadership
Generally the type of leadership is influenced by a person's talents and the environment, the type of leadership is divided into:
1.      Autocratic Type
a)      Consider the organization as a private property
b)      Identify personal goals with organizational goals
c)      Consider subordinate solely as a tool
d)     Not willing to accept criticism, suggestions and opinions
e)      Depending on the formal power
f)       Moving subordinates by force

2.      Militeristic Type
a)      Demand high discipline of subordinates
b)      Glad to formality
c)      Command system to move subordinates

3.      Paternalistic Type
a)      Assume subordinate are minors
b)      Often be omniscience
c)      Do not provide opportunities for subordinates to take decisions and initiative and creativity

4.      Charismatic Type
a)      Considered to have magical powers
b)      Usually hereditary nobility
c)      Charismatic and capable of being exemplary
d)     Objective

5.      Democratic Type
a)      Glad to receive suggestions, opinions and criticism of subordinates
b)      Give priority to cooperation in achieving the objectives
c)      Make an effort to develop the capacity of the self as a leader.

6.      Liberal Type
a)      There is freedom without control
b)      Leadership does not fully control subordinate
c)      Everything is entrusted to subordinate
d)     Leadership has less responsible

VIII.       Leader Function

1.      Decision makers
2.      Motivate subordinates
3.      Resources
4.      Create inspiration
5.      Create justice
6.      Catalyst
7.      Representing the organization
8.      Resolve conflicts
9.      Give suggestions

IX.             Differences Leadership and Management
Leadership
Management
Directed at an individual's ability
Directing the systems and mechanisms
Is the quality of relationships
Is a function of authority status
Directed to achieve the desire
Directed to achieve objectives
Relationship are personal
Relationships are inpersonal
Depend on existing resources at himself
Depend on existing resources and funds


X.                Difference in Attitude and Ways of Thinking

·         Leader:
1.      Looking for new alternative
2.      Develop problems as a challenge
3.      Find creative solutions
4.      Appreciate the update, a new way and not get too attached to the rule.
5.      Divergent thinking
                                        
·         Manager:
1.      Following the boss
2.      Using the method in general
3.      Find one way only
4.      Trailing in others
5.      Orderly to produce duplication of work
6.      Set of people based on the rule
7.      Thinking konvergent

The Leadership in Entrepreneurship


I.                   Definition of Leadership

Leadership is the process of directing the behavior of other people towards the achievement of certain goals. The direction of this case means to cause another person to act in a certain way or follow a certain direction. Successful entrepreneurs are successful leader, both of which lead some or hundreds employees. An effective leader will always find a way that was better. A leader can be said to be successful if it believes in sustainable growth, increased efficiency and the sustainable success of the company.

These traits vary in each person. The realization that yourself will determine levels of leadership ability will help efforts to make improvements. There is no best way to be a leader. Entrepreneurs are individuals who develop their own leadership style.


II.                Characteristics of a Leader

1.      Confidence
2.      Determined the steel
3.      Motivated
4.      Assertive (not fickle)
5.      Charismatic
6.      Enthusiastic
7.      Have the brave


III.             The Importance of Leadership

The superiority of  the successful entrepreneur is compared with the failed entrepreneurs depend on the dynamics and leadership effectiveness.

Entrepreneurial leadership is a fundamental element in any company. There are three (3) main elements covered in the leadership :

1.      Leadership involves other people. an entrepreneur will be successful if he succeeded in leading their employees or worker who want to work with him to advance the company.
2.      Leadership involves the planting of influence to direct subordinates.  An entrepreneur must also be able to give a good example of how to carry out the work in accordance with the commanded.
3.      Leadership concerns the distribution of power entrepreneurs have the authority to provide the majority of power to an employee or an employee appointed as the leader in a particular section.


 IV.             Leading skills
                        Skills that must be owned by a person in the lead is as follows:

1.      Technical skills
            Ability to perform tasks that are operational or technical.

2.      Human skills
Ability to cooperate with subordinates and build teamwork with humanitarian approach

3.      Conceptual skills
            Ability to draft or think and speak his mind.

V.                The Differences of Power and Leadership
                        Power in relation entrepreneurship are as follows:
      1.      Coercive power (the power to force)
With the force of power, a leader capable of commanding his men effectively.

      2.      Reward power
With numerous awards given to his subordinates, then power can be run and supported by his subordinates.

      3.      Legitimate power
  A leader accepted legal / legitimate so that he has the power
      4.      Expert power
With expertise or specialization, then the rule can be accepted and executed by his subordinates

      5.      Referent power
With reference, then one has the power to govern.


VI.             Key to Leadership Effectiveness:

1.      Leader-member relationship
Relationships relating to: the level of confidence, trust and respect for subordinates.

2.      The task structure
The level  of the work assignments are procedure

3.      Position power
The level of influence a person has a leader with regard to the variable power.


VII.          Types of Leadership
Generally the type of leadership is influenced by a person's talents and the environment, the type of leadership is divided into:
1.      Autocratic Type
a)      Consider the organization as a private property
b)      Identify personal goals with organizational goals
c)      Consider subordinate solely as a tool
d)     Not willing to accept criticism, suggestions and opinions
e)      Depending on the formal power
f)       Moving subordinates by force

2.      Militeristic Type
a)      Demand high discipline of subordinates
b)      Glad to formality
c)      Command system to move subordinates

3.      Paternalistic Type
a)      Assume subordinate are minors
b)      Often be omniscience
c)      Do not provide opportunities for subordinates to take decisions and initiative and creativity

4.      Charismatic Type
a)      Considered to have magical powers
b)      Usually hereditary nobility
c)      Charismatic and capable of being exemplary
d)     Objective

5.      Democratic Type
a)      Glad to receive suggestions, opinions and criticism of subordinates
b)      Give priority to cooperation in achieving the objectives
c)      Make an effort to develop the capacity of the self as a leader.

6.      Liberal Type
a)      There is freedom without control
b)      Leadership does not fully control subordinate
c)      Everything is entrusted to subordinate
d)     Leadership has less responsible

VIII.       Leader Function

1.      Decision makers
2.      Motivate subordinates
3.      Resources
4.      Create inspiration
5.      Create justice
6.      Catalyst
7.      Representing the organization
8.      Resolve conflicts
9.      Give suggestions

IX.             Differences Leadership and Management
Leadership
Management
Directed at an individual's ability
Directing the systems and mechanisms
Is the quality of relationships
Is a function of authority status
Directed to achieve the desire
Directed to achieve objectives
Relationship are personal
Relationships are inpersonal
Depend on existing resources at himself
Depend on existing resources and funds


X.                Difference in Attitude and Ways of Thinking

·         Leader:
1.      Looking for new alternative
2.      Develop problems as a challenge
3.      Find creative solutions
4.      Appreciate the update, a new way and not get too attached to the rule.
5.      Divergent thinking
                                        
·         Manager:
1.      Following the boss
2.      Using the method in general
3.      Find one way only
4.      Trailing in others
5.      Orderly to produce duplication of work
6.      Set of people based on the rule
7.      Thinking konvergent

Rabu, 27 Maret 2013

Entrepreneur Maicih Chips by Reza Nurhilman




Maicih owner's identity:
1.      Full Name                   : Reza Nurhilman
2.      Nick Name                 : Axl
3.      Place, Date of Birth     : Bandung, 29 September 1987
4.      Address                      : Jl.Padaringan 40 A, Complex KPAD, Gegerkalong, London
5.      Formal Education        :  -  SMP 1 Cimahi 2002
-  SMAN 2 London 2005
   -  Maranatha Christian University
       Department of Management 2009

Product Profile          :
1. Spicy cassava chips ( level 3, 5, 10 )
2. Fried Meatball
3. Gurilem
4. Seblak


Product Price             :

1. Spicy cassava chips ( Level 3-5) Rp 15,000
2. Spicy cassava chips ( Level 10) Rp 18,000
3. Gurilam and Jeblak Rp 15,000


Business Profile         :

By Tagline: "For Ichiher With Love"
Maicih want to be close to his fans, always spoiling her fans with a quality taste.


The beginning Business:

Ø  Starting in mid-2010
Ø  With a capital of 15 million
Ø  Production of 50 packs per day
Ø  Initial variant, namely chips and gurilem
Ø  Producing level 1 to level 5
Ø  Marketed by roving


Maicih Present           :

Ø  Make variants up to level 10
Ø  Consumers are very high
Ø  The production capacity up to 2000 packs / day
Ø  Turnover is 800-900 million per month (± 30 million / day)
Ø  Have 20's generals as a seller
Ø  Marketing in Jakarta, Bandung, Yogyakarta, Surabaya, and others through a general
Ø  Employees about 30 people


The Beginning of Maicih     
 
Yet a year, 'chips devil' iconic branded snack Maicih phenomenal in Bandung. Axl is the finding the recipe chips from a grandmother. Axl met Mother figure (grandmothers) who did have pepper crisps or chips recipe that have a great taste. Mother figure is identical with “ke-icihan”. He always wear ciput. Her real name is not Mak Icih, to create eccentric and to remember easily, so Axl gave name “Maicih”. Axl met with her about 3 years ago in Cimahi. According to Axl, she did not sell chips commercially. The chips produced only at certain moments.

Finally in 2010, Axl started to sell chips commercially. At first axl sold Maicih just three variants, namely, Chips, Seblak, and Gurilem. Then he is through a network of friends and family. Through social networking, Axl tried to create issues or word of mouth (WOM). Axl makes chips that level of spiciness with the highest level is level 10.


Marketing Strategy

This is the point of successful of Maicih that have marketing strategies is out of the box. Axl use technology today is a media Twitter and Facebook. Axl create exclusive products that people are curious. He did not open a store like most sellers, but he sold by the media twitter as the location where the general information (agents) sell Maicih.

One of Maicih that makes it unique is the term or terms made ​​Maicih management when they are communicating with potential customers and clients through Twitter. There is "Mother" (grandmother ) for a person who make Maicih and "Grandson" to consumers. Then, there is a "General" for resellers, "Icihers" for slang term of Maicih fans, "Republican Maicih" to management, and the term "tericih-icih" to describe Maicih addicted to the spiciness of Maicih.